Every day, billions of people scroll through social media liking posts, sharing videos, and chatting with friends. But behind the scenes, something much bigger is happening. Your clicks, your likes, your searches even how long you pause on a video are all being tracked, analyzed, and turned into data . And that data is incredibly valuable. You Are Not the Customer - You Are the Product Most social media platforms are free to use. But in reality, you’re not the customer you are the product being sold . Companies like Meta , Google , and TikTok make billions by collecting user data and selling targeted advertising. Every time you: like a post watch a video follow a page click a link you are helping build a detailed digital profile about yourself . What Kind of Data Is Being Collected? You might think social media only knows basic information about you but it goes much deeper. Platforms can collect: Your location (sometimes in real time) Your inte...
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